Meet Your Wilson Agency, Nature Coast Brightway Insurance Team

With more than 25 years of experience in the insurance industry, Jessica Wilson has built her career around one simple mission: helping people understand risk, protect what matters most, and navigate insurance with confidence.

Jessica’s insurance journey began in 2000 in the Tampa Bay area, where she worked alongside a local physician navigating insurance benefits. In 2003, she transitioned into the legal field as a paralegal specializing in first-party property claims, giving her an early and invaluable perspective into homeowners insurance and the claims process.

Encouraged by a mentor to pursue her adjuster’s license, Jessica joined ROL Insurance Consulting in 2005 and ultimately advanced to Claims Manager. In 2012, she joined Homeowners Choice Property & Casualty Insurance, supervising large-loss and complex homeowners claims.

Her career took another major step forward in 2014 when she joined Bankers Insurance, where she held positions of increasing responsibility before becoming Director of Underwriting, overseeing both Personal and Commercial Lines.

Committed to becoming a true student of the industry, Jessica earned her Master’s degree in Risk Management and Insurance from Florida State University in 2016, graduating with a 4.0 GPA. In 2017, she helped launch The Hearth Insurance Group’s homeowners program and served as General Manager of its Homeowners division.

Today, Jessica is the proud owner of Brightway, The Wilson Agency, a multi-unit independent insurance agency serving clients throughout Florida. After years of building a successful agency in Safety Harbor, Jessica and her team expanded to Florida’s Nature Coast, bringing the agency’s commitment to education, choice, and exceptional client service to Citrus County and the surrounding communities.

Jessica believes insurance should never be about simply finding the cheapest policy. With experience spanning claims, underwriting, carrier operations, risk management, and agency ownership, she brings a unique 360-degree perspective to helping individuals, families, and businesses make informed decisions about protecting their assets.

Beyond Insurance

After more than 30 years in North Pinellas County, Jessica and her husband, Rickey, traded suburbia for the wide-open spaces of Florida’s Nature Coast, where they live with their three children, Ethan, Landon, and Rhys—and a family of animals that seems determined to keep growing.

Their home has become a lively rescue-filled farm featuring French Bulldog rescues, including Yoshi, their fearless wheelchair warrior, along with Highland mini cows, goats, chickens, a donkey, horse, alpacas, pigs, and other four-legged personalities who have found their way into the Wilson family.

Jessica’s love for animals also inspired another important chapter: Rolling Into Hope Rescue Ranch, a nonprofit dedicated to raising funds and awareness for special-needs and at-risk animals and supporting the rescues, veterinary professionals, and rehabilitation organizations working to give them a second chance.

Community service is equally important to Jessica. She is actively involved with Kings Bay Rotary – Crystal River, Leadership Citrus, the YMCA, and Rolling Into Hope Rescue Ranch, and believes that being successful in business also means being willing to invest your time, resources, and energy back into the community you call home.

When she isn’t running two insurance agencies, working on a community project, fundraising, or tending to the farm, Jessica enjoys being on the water and embracing her lifelong love of music through the violin and cello.

Her worlds may seem wonderfully varied—insurance, entrepreneurship, community service, rescue animals, farming, family, and music—but they are connected by the same thing: a genuine passion for building something meaningful and leaving people, animals, and communities better than she found them.

And if there’s one thing Jessica has learned along the way, it’s that there is always room for one more big idea...and apparently, one more animal.

As a Registered Nurse turned Licensed 2-20 Insurance Professional, Beranda brings a unique perspective to financial protection. She has seen firsthand how unexpected events impact families — which is why she is passionate about helping clients prepare, protect, and plan ahead.

Outside of work, she’s a busy sports mom to five kids, and married to her veteran husband. She recharges at the beach whenever she can — because sunshine, salt air, fishing and family time are her favorite therapy.

A lifelong resident of Crystal River, Laynee graduated from Crystal River High School and later pursued college before choosing to follow a passion for photography. When the pandemic shifted the world, she pivoted toward a career that offered stability, purpose, and the opportunity to serve others. Now a Licensed Insurance Advisor (Both 2-20 and 2-15), and a commissioned notary public, she is entering her fifth year in the insurance industry.

She recently purchased a home with her soon-to-be husband, Cody, and is excited to build a life together with their soon-to-be stepson, Aston. After Cody’s retirement from the Army, they returned home to put down roots and grow as a family.

An adventurer at heart, her time away from work is usually spent traveling, hiking, truck camping in her 4Runner, trail riding, paddle boarding, boating, and fishing. She has a serious love for houseplants and enjoys experiencing as much of the world as possible. While photography is now mostly a hobby, she still loves capturing landscapes during their travels, along with crafting, doodling, and creating small wood projects.